18 February 2009

Blogging Tips : Learn how to Launch out of your E-Book

While many bloggers are monetizing blogs with direct methods like advertising and affiliate programs another method that more and more bloggers are making good money by selling their own e-books. Today Jade Craven of The Prolific Writer reviews a new resource that is written to help bloggers wanting to do exactly that - How to Launch the **** Out of Your Ebook.

How to Launch the **** Out of Your Ebook.gifDave Navarros prelaunch of his latest ebook was so successful that he had to delay the official launch. Why? He was too busy earning thousands by coaching others on how to launch the **** out of their ebook.

This review examines the five modules of this workshop and gives you the foundations of how you too can conduct a killer product launch.

Module 1: Analyzing the market for your ebook

Most internet marketers know the basics of researching a niche and ascertaining competition. Fortunately, the authors were aware of this and kept it short.

Put simply – the one purpose of this chapter is to give you the tools to ascertain whether there is a market willing to pay for your product. This point seems obvious, but is one that is often ignored. People get swept up in the excitement of product creation and don’t bother questioning if there is even a demand for it.

Its unlikely established bloggers will discover new methods, but it did allow me to view the research in a different context.

Module 2: Finding and Wooing buyers.

This module contains two steps that would be second nature to many Problogger readers:

  • Make Your Blog Attract Your Target Audience
  • Drive New, Targeted Readers To Your Existing Blog

The emphasis is on creating relationships with your prospects “far in advance of your product going on sale.”

The tips included:

  1. Using twitter and social media
  2. Prolifically commenting on other blogs within the niche
  3. Guest posting on other blogs
  4. Using forums.

I was disappointed in that they didn’t provide any guidance in how these methods compliment each other. While it is beyond the scope of the ebook to provide comprehensive networking advice, I have found that repeated exposure to an audience – via all the methods listed above – is what converts the best.

If you find the information too basic, Dave and Naomi also included a section on how to leverage your existing blog.

Module 3: Setting Up Your Mailing List

This module alone was worth the $97. It showed me how to set up an email list that feels ethical. It is explained how to segment your list and create a positive audience that likes being sold to. Dave also gives the foundations of setting up the list so as to continue to woo the reader.

It was during this chapter that I really started getting excited about the possibilities available during aproduct launch.

Module 4: Writing Your Ebook

I’ve tried writing an ebook before. I gave up immediately because I had no plan, and no focus. This module made me realize the many ways I went wrong and gave a solid blueprint for successful product creation. I learned how to:

  • Create an killer ebook outline
  • Develop a work schedule you can stick to
  • Get others to help you out with the editing.

Naomi and Dave provided their own perspective when it came to creating a product. Some of it is conflicting, but it helped to show you that you have to develop your own style during the planning and writing stage.

Module 5: Launching Your Ebook

It’s in this module that everything in the previous chapters comes together. Dave provides a complete framework for the entire launch process. He discusses:

  • How to make your first batch of money during the presale
  • How to build up the buzz around your product and increase your mailing list
  • How to organize the content for your mailing list
  • Ongoing ways of earning money after your launch.

The information is rock solid and much of it is also relevant to someone who is trying to launch a successful blog.

For instance, in the section on getting big names to review your book, he suggested that you “find out who their online friends are and focus some attention on building them up.”

I have personal experience of this working. Recently, Darren hopped on twitter, asking his followers what they were blogging about. I replied instantly, raving about this awesome product I was about to review. It’s that review your reading now. I turned from an impressed consumer to product evangelist just by the full attention Dave gave me in a couple of tweets.

Would I recommend it?

I was that impressed by this product that I immediately brought another of Dave’s products – and have the intention of buying more from both him and Naomi.

I would recommend this book to anyone who plans to release an information product. New bloggers can learn how to optimize their blogs to woo potential customers. Established bloggers can discover a launch method that resonates with market savvy audiences

If your unsure, you can check out his information for free at his new blog, The Launch Coach. The information is top notch and is a clear example of how to effectively launch a new product.

In conclusion.

I tweeted Dave immediately after purchasing this product, thanking him for changing my perception of an entire industry. He replied by saying that he “wants to make ebooks fun again.”

He did. You can do the same by reading the ebook.

Read more reviews and posts from Jade at her blog The Prolific Writer.

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