My friend Steven Snell just wrote a really comprehensive FAQ on the social media marketing topic. I am sure you hear that term frequently online, but do you really know what it means and what activities it encompasses?
Here are the first two questions:
What is Social Media Marketing (SMM)?
SMM involves promoting content in various ways to social media users, in attempt to increase traffic and exposure. SMM can involve developing content that targets social media users, building a network of other users, requesting votes from others, and anything else that involves getting votes and traffic from social media websites.
What is the difference between SMM and Social Media Optimization?
The term Social Media Optimization usually doesn’t include the act of promoting content through such methods as requesting votes. SMO involves creating the right content and setting a website up to be friendly to social media users, but doesn’t go as far in terms of promoting the content.
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