10 October 2009

10 Steps To Develop Killer Blog Articles

This is a copy post by Nicholas Z. Cardot.

Since I’ve started blogging I’ve had a few people ask me about my writing process so I’ve decided to share it with you today.

This development process is pretty much the same exact steps that I’ve taken on every single post on Site Sketch 101. I’m going to take you from the concept development phase all the way to hitting the publish button.

Honestly, I usually have about five or six different articles that I am putting through this process at the same time. For some people that might not work, but for me it allows me to save time.

Sometime I get in the mood to develop topics so I create five or six ideas. Other days I want to go through my topics and create their key points so I list the main points for those five or six articles. Working through several articles at a time allows me to rapidly develop quality content for each day of the coming week.

1. Develop a topic

As soon as an idea comes to me I write it down before I forget it. I hate it when I think of something that I want to write about when I’m in the shower because it seems that half the time I forget the details of it by the time I get out and get dried off. So if your not in the shower when you think of your topic right it down right away.

2. List the main points

At the moment that I write a topic down on a piece of paper and type it into my computer, I begin developing the main points. If it is going to be a list post I begin by writing down as many items as I can think of. If it is going to be an essay style post then I try to think of about three to five main concepts that can be discussed.

The key here is to let the topic determine the number of points. You want to come up with enough ideas to provide a comprehensive look at your subject without creating overkill.

3. Develop an exciting introduction

Once I’ve determined the main concepts that I plan on discussing in an article I have effectively established the direction the article is going to go. This allows me to create an opening paragraph or two. The goal here is to sell the article. While creating the introduction you should have a sentence or two that describes what the entire article is going to develop into. I often create a sentence like this and also end up using it for the meta description.

First impressions are lasting impressions. If you can’t pull the reader in during the first paragraph or two then you are probably not going to get them to read the whole article.

It’s important that your first paragraph be powerful so that you can make a strong first impression and draw the readers in.

4. Expand each point to a couple of paragraphs

After I have an introduction paragraph and a list of points that I plan on using then I move on to developing each point. First I add a line after the heading for that point. I usually then convert that actual point to an h3 tag which displays the orange titles above every few paragraphs in most of my articles.

I then move to that line that I created after the subheading and begin typing. You don’t even have to start on your first point. Pick out whichever point you feel is the most important. Sometimes I choose point 3 or 4 and sometimes I go in order. There’s no rule at this point. Just work through until you have a paragraph or two that describes each of your key concepts.

At this point just write what comes to you. Don’t focus on spelling or grammar. Just take your thoughts and ideas and get them into the post.

5. Illustrate Your Article

After the bulk of the article is written up I head over to and begin searching for images that I can use to illustrate my article. I click the ‘advanced search’ button and opt to only search through the images with a creative commons license that allows me to copy and modify the work.

Make it your goal to select a picture that is beautiful and on topic. If you are writing an article about horses then don’t show a picture of a starfish. Try to find something that will correlate with your article’s title.

I always position my image at the top of the article so that it can be seen while reading the headline. I want to draw people in with my headline, my first paragraph and my picture. These are three highly important areas to draw people into your article.

6. Revise the post

If your blogging software has a preview feature that allows you to view the article in your blog’s theme as it will be seen by your audience then I highly recommend that you use it for this step. This is also why I illustrate it before I revise it. I want to be able to look at it in every way seeing it as my readers will see it.

It’s important now to read through your post from beginning to end. Remember before when I said that you didn’t have to develop each point in order. During this step you should be checking to make sure that each step logically follows from the point before it. If it doesn’t then tweak it up a little bit until it does.

You should also be looking for spelling and grammar errors. There is nothing more irritating to an educated reader than to read an article from someone who writes as if they are illiterate.

It is also during this revision that I look for places to add dynamic adjectives. I look for places where I can spice things up just a little bit or make sentences sound just a little bit more exciting.

7. Optimize and Intensify the Headline

Check out my post 10 Tips to Awesome, Eye-Jerking Post Titles for more information on how to effectively market your article by developing an intense, creative title for it.

Here’s how Darren Rowse from problogger puts it, “Many bloggers pour a lot of effort into writing engaging and interesting posts, but then just slap any old title onto it without realizing that in doing so they might be ensuring that their post is never read.”

8. Create Meta Data and Tags

If you are using Wordpress or a blogging platform with tagging enabled then create between 8 and 10 tags that directly describe your article. Use those same tags as your meta keywords. I have Site Sketch 101 setup to do that automatically. Whatever I put into the tags automatically goes into the keywords. I manually create tags and they then automatically become keywords.

I experimented with some automated keyword generators and decided that they are generally useless. These plugins would scan the article and attempt to automatically create tags based on the content. Usually they would pick words that really were not important to the topic so I quickly got rid of those and I now take the time to develop my own tags.

Also be sure to create a meta description for your article. If you were really good you would be able to find a sentence in one of the first three paragraphs that would work for you. You want this description to be more than 100 characters long and less than 160 characters long.

9. Revise the Post…Again

Go over your work one more time. Make sure that your thoughts and concepts flow smoothly between points. Make sure everything is spelled correctly and that you don’t have it laden with poor grammar.

I always assign a future date to most posts before I hit the publish button. I use future dates because I want to have a couple of days to read it over and revise it again if necessary. The more you go over it the better it will likely be.

10. Publish

Push the publish button. This one is was easy.

Find a way to take this process and make it work for you. If you need to mix up the order of a step to help you think and be creative then go for it. Do whatever it takes to get your creative juices flowing.

Nicholas Z. Cardot is the creator and author of Site Sketch 101 where he publishes daily articles for bloggers and webmasters.

No comments: